The St Frock Rewards brand had to feel exclusive and special, and be distinctive yet still feel like St Frock. By incorporating the butterfly element featured in the main logo, but elevating the lockup with fine typography, the result was something both familiar and a little bit fancy.
Janne Sverdloff Celebrant
Janne Sverdloff Celebrant approached me to design the branding for her new business in 2016. I worked closely with Janne to develop a visual identity that reflects of her personality, and her experienced and empathetic approach to her work.
As a new business, this project needed a brand new design. Janne’s brand is organic and personal, which I chose to reflect in the hand-made imagery and logo design. I also had to be mindful of representing the two very different sides to Janne’s work, which I chose to do through dual visual elements.