In 2018, Sydney Fringe Comedy Festival rebranded. As a festival existing to give platform for smaller comedians, or to trial new work for established artists, the new brand aimed to more authentically reflecting the ‘work-in-progress’ nature of the participating artists. Additionally, the rebrand aimed to highlight the experience for the punters by highlighting the Festival’s appeal – good food, good drinks, and a good time.
The rebrand included multiple deliverables across multiple platforms, including a dynamic logo that could be updated annually, printed posters, large format signage, a printed event guide, a website re-skin and social media templates.