Additionally, the rebrand aimed to highlight the experience for the punters by highlighting the Festival’s appeal – good food, good drinks, and a good time.
Sydney Fringe Comedy Festival’s logo is updated annually, seen here in event signage.
The key art developed for the campaign uses unpolished illustrations of key aspects of the event and host. Each illustration is a small vignette, which can be organised together to form a ‘comic’s comic’. Additionally, each illustration has an alternate that can be used in animations.
The primary poster campaign was designed to advertise the festival as a whole.
The printed program guide was the primary source of free advertising for participating acts. It included event listings, calendars and ads.
The Festival’s website was re-skinned with the new brand elements, and matching social media post templates were designed for digital ads.