Sydney Guitar Festival

Wanting a refreshed visual identity, in 2018 I completely rebranded the Sydney Guitar Festival.

The primary goal of the rebrand was to transform the existing brand into something more easy to use in a variety of marketing contexts. The secondary goal was to frame the festival as something more appealing to an older demographic, by simplifying the design.

This rebrand included a variety of deliverables, including including a logo, printed posters, large format signage, a printed event guide, a website re-skin and social media templates.